The goal of this presentation to corporate executives was to cast vision for improving customer loyalty. Creating quality products simply isn’t enough in today’s cut-throat business climate. Rather than joining the race to the bottom, what if we could change our value proposition to customers? What if we can make customers love us so much that they will (willingly) tattoo our logo on their bodies? (Harley, anyone?) A number of companies can command this loyalty, and it pays dividends. Just ask Apple.
So… how can we? Is it magic?
I would argue “no”, and that this success can indeed be replicated. Although not in the public version of this presentation, I also created a detailed 3-year proposal for how to make it happen.