The goal of this presentation to corporate executives was to cast vision for improving customer loyalty. Creating quality products simply isn’t enough in today’s cut-throat business climate. Rather than joining the race to the bottom, what if we could change our value proposition to customers? What if we can make customers love us so much [...]

I had the opportunity to plan and lead a 2-day workshop for a company’s Global Branding Council. The team had done logo-centric branding and was interested in taking steps to establish a more consistent visual branding scheme for the company. The kickoff presentation (embedded below), guided the team in thinking more deeply about connecting with [...]

In a time when private label products are 31% cheaper on average than national brands, many consumers are reconsidering their loyalty to the brands they had come to know and love.  Often, they are surprised to find that private label products are not only cheaper, but also of equivalent or even better quality than the [...]

In CMU’s 2009 IPD project course, the first half of the course was dedicated entirely to field research, market research, identification of customer needs, and recognizing dynamic social, economic, and technological factors at play in the highway and bridge construction industry.  A wide range of opportunities were identified and evaluated using various tools before any [...]

In CMU’s 2002 IPD project course, significant research was conducted to find opportunities for innovation on the interior of the Ford Escape.  Working in multidisciplinary teams of MBA, engineering, and industrial designer students, we spent the first half of the semester working through our research findings and brainstorming results to arrive at specific opportunities.  We [...]

I was invited by my alma mater to speak to MPD students and encourage them in their postgraduate endeavors.  For me, the value of a program like CMU’s is its ability to immerse you in a visceral team experiences with people of other backgrounds and expertise, with the idea that projects done by these teams [...]