SmartCal

Our research provided insight into the issues and needs faced by families, particularly in the area of the kitchen. As a part of our synthesis, we developed a model to illustrate family behavior with regards to food and the kitchen. We then went through an ideation process, which provided ideas for specific product concepts. These concepts were incorporated into storyboards and presented to users for concept validation. We also did a competitive evaluation to evaluate opportunities for these concepts in the marketplace.